This week I was shopping online and visited one of my favorite stores Free People. One of their trends that caught my eye was the Wildflower trend. I had an idea to create an Ad for the trend which I could see displayed on their website.
I first searched for the model I wanted to use, instead of the background. I wanted to work everything around her. I came across Frida Gustavsson who was featured in Morning Flowers for Vogue Nippon in 2010 at FashionGoneRogue. The image was very serene and gave me a lot to work with.
After I selected this image I needed to delete the background because she will be in a different setting. I used the Pen Tool to create an outline around her and then use the select tool which deletes everything outside the outline.
Now that my model is ready I need to find a Wildflower inspiring background. I came across this photography photo of spring pink plum blossoms from Esty. It is simple and my model will work well with this background.
Now that I have my background it's time to put my model into place. I used the Blur Tool to make her feel like she belongs in the photo. Next I added text and a granite overlay to the photo of purple and created another overlay of yellow.
At this time I wanted to overlay the two images. I thought this would give it an edgier look. Also create a theatrical glow effect. To do this you need to change the layer style to darken and turn down the opacity. Then move and rotate one of the images to where you want it so you can achieve this glow effect. After that I added more text and played with contrast to complete my Free People Wild Flower trend Ad.